Under this program, business owners who visit Principium’s website can complete a questionnaire online and immediately receive their Sellability Score. As a follow-up they will receive a customized 24 page customized report from Principium to help their interpret the information and a telephone consultation, all without any cost or further obligation.
The Sellability Score was developed using a quantitative survey of business owners with between $50,000 and $100,000,000 in annual revenue. In addition, we completed a quantitative survey of Merger & Acquisition (M&A) professionals. Using various statistical techniques including a factor, regression and correlation analysis, we were able to create an algorithm that predicts the sellability of a company.
The Sellability Score was created by a team of research professionals led by John Warrillow, the bestselling author of Built to Sell: Creating a Business That Can Thrive Without You. John has started and exited four companies, including his most recent business, which was acquired by a public company. In 2008, John was recognized by BtoB Magazine’s "Who’s Who" list as one of America’s most influential business-to-
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Principium is a leading advisory firm providing merger & acquisition, exit planning and capital formation services to the Green Industry.




