PRLog - Feb. 13, 2012 - BOSTON -- Boston Interactive, a web design and interactive marketing agency, is thrilled to announce the launch of their new website. Focused on creating digital strategies and solutions for clients ranging from mid-sized organizations to Fortune 500 companies, we have helped over 400 clients achieve success with their online marketing and web presence. We recently took time to analyze our own online presence and decided to update it to reflect the quality of digital services we provide and implement new web trends and technologies. We kicked off an internal redesign project and are proud to announce the launch of the new Boston Interactive website.
Serving not only as our agency’s online presence but as a reflection of our work, the new website utilizes digital best practices and some of the latest trends including SEO optimization, social media integration, and strategic use of video content. Our website was created using a modern approach; it has a clean design with simple navigation to efficiently connect users with the information they seek. The project showcases specific elements of who we are and our culture as well as how we can help clients and examples of those we already have.
Our new homepage features five full bleed designs that change when the page is refreshed. Each of the five designs highlights a different project from our portfolio, representing the range of industries in which we work. The inner pages feature a simple, clean design that allows users to focus on the information and not become distracted by clutter.
A focus of the new website was to present more engaging content for users, which we accomplished through multiple videos and animations. The new Process Video takes users through the steps of a web design project with Boston Interactive. The video was created completely in-house and features custom digital drawings and animations as well as informative voiceover. For a more in-person, behind the scenes look at our agency, we will be adding two in-office videos that capture our culture, work environment, office energy and business goals. The videos will be featured on the About Us and Careers pages.
“As a digital agency it’s important to maintain an online presence that engages potential customers and showcases our own capabilities, “said Boston Interactive Founder and CEO, Chuck Murphy. “Our new website is a great reflection of our company.”
About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, technology, higher-ed, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at http://www.bostoninteractive.com.
Interactive Marketing Manager
# # #
Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.