Kodak's New Moment: Shelf Space Evolution Exposes New Opportunities for Camera Manufacturers

Feb. 10, 2012 - PRLog -- On retail shelves across the USA in 2011, Kodak held a consistent 11.7% share of shelf for compact cameras with a product assortment ranging in price from $40 to $320 USD.

Shelf Space

In terms of shelf space, the number of “openings” available serves as an opportunity for camera manufacturers to gain a better understanding of the “Kodak” space. In some retailers Kodak ranked among the top 4 brands on shelf, and in others they held the number #1 spot for quantity of product on display holding as much as 30% of the retail shelf.

Pricing

Kodak’s pricing segmentation was also unique. In contrast to other leading brands, for January 2012, IFR’s store-level SKU data reveals Kodak’s camera assortment equally distributed between 3 of the 4 quartiles.

What’s Next?

The next few weeks and months will shape a different picture for compact cameras and IFR’s shelf space evolution will show a significant change in the top brand rankings. Contact IFR for the latest shelf evolution reporting to help you gain store-level insights about what’s on floor at retailers across the USA and in 60+ countries around the world.

IFR Monitoring helps retailers and manufacturers measure relevant causal Shelf, Print Advertising and Internet share across the country and around the world. IFR Monitoring is part of the GfK Group.

GfK is one of the world’s largest research companies. 11,000 GfK experts are working to discover new insights about the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2010, GfK’s sales amounted to EUR 1.29 billion.