ADVANCE for NPs & PAs and Merchant Medicine Partner to Research the Convenient Care Model of Care

Feb. 10, 2012 - PRLog -- As a result of its commitment to and excellence in covering convenient care trends, ADVANCE for NPs & PAs was selected to partner with Merchant Medicine to conduct exclusive research about NP and PA opinions on the convenient care model of care.

The results of this research—conducted by ADVANCE in the third quarter of 2011—are available here (http://nurse-practitioners-and-physician-assistants.advanceweb.com/Columns/Retail-Health-Report/What-do-NPs-and-PAs-think-about-convenient-care.aspx) and will be highlighted in the January 2012 issue of ADVANCE for NPs & PAs. Jennifer Ford, senior associate editor and convenient care columnist for ADVANCE for NPs & PAs, will also be presenting detailed results of this study at the ConvUrgentCare Strategy Symposium (January 23-25, 2012).

Overall, the respondents voiced a positive view of the clinics and the majority would be willing to work in a convenient care clinic. Additionally, almost 70% of respondents view retail clinics positively.

Merchant Medicine is a research and consulting firm focused on non-emergent acute ambulatory care without an appointment. The company’s primary focus is to help health systems and physician groups, as well as investors and suppliers, sort out their strategic options in the face of the growing convergence of convenient care, urgent care, work-site care, primary care and emergency medicine. The company has coined the term, ConvUrgentCare™ to capture what is going on in the field.

"ADVANCE for NPs & PAs has led the way in coverage of the convenient care industry since the early days of this important healthcare delivery concept,” says Michelle Perron Pronsati, editor of ADVANCE for NPs & PAs. “We are proud to work with Merchant Medicine to collect data on NPs and PAs who are working in, or considering job options in, the convenient care industry. Check our website or January issue for a summary of this exclusive data."

ADVANCE, located in King of Prussia, PA, proudly serves millions of doctors, nursing and allied healthcare professionals across the country. Since 1985, the company engages the healthcare community with dozens of print magazines, websites, e-newsletters, in-person and online career events, custom communications and promotional services, a popular retail store and more.

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Merion Publications Inc. is the company behind the popular ADVANCE Newsmagazines, publisher of 35 magazines, Web sites and host of regional job fairs.