“Clients come to us because of our niche market knowledge,” states Alastair Turner, global chief executive, Aspectus PR. “In our key areas we know the challenges that companies are facing, are familiar with the issues they want to address and have close relationships with the media on a global basis. However, as we have grown, both in terms of geography and headcount, our knowledge has got broader and deeper. The changes we have announced today reflect the expertise within the agency and we hope this repositioning will encourage more businesses to take advantage of our unique approach to communications.”
The change in emphasis for Aspectus better reflects the agency’s track record in serving the financial services market, which now includes banking, alternatives and insurance. It also addresses the shift in the types of client now served by Aspectus PR’s energy sector practice, from predominately technology-focused companies to firms including consultancies, renewables specialists and smart grid experts. The agency is also launching two new practices.
“We have a long track record in Engineering PR and are seeing a steady increase in the number of companies wanting to work with us, drawing on the fantastic international knowledge base within the practice,” Turner continues. “At the same time, we have developed a ‘no brainer’ proposition for the events industry. Tried and tested on some of the biggest players within the sector, we have developed an event marketing methodology that harnesses both traditional and social media to dramatically increase the profile of a client’s event, drive up exhibitor numbers and significantly increase attendance.”
In conjunction with these fresh offerings, Aspectus is launching a new website. Rich in video case studies and client endorsements, it is a testimony to the combination of deep sector knowledge, commitment of the agency’s people and an innovative approach embracing the full potential of integrated communications that has underpinned the Agency’s success to date.
Turner concludes: “While the global economic conditions in 2012 remain uncertain, we feel that our new website, along with our broadened sector emphasis, will provide a solid platform for continued growth. As the economy improves and the agency looks to continue its geographic expansion we hope to be in the strongest possible position to take advantage of the recovery and are excited about what the future holds for the Agency.”
About Aspectus PR
Aspectus is a global, business-to-
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