The SABRE Awards (Superior Achievement in Branding and Reputation) were founded and are annually presented by the authoritative world PR publication «The Holmes Report». Participants apply to win from every corner of the globe.
The next SABRE Awards have 110 nominations grouped into three categories: geography, direction of communication and industry sector of clients. The jury is made up from 36 experts and recognized leaders in the industry from Belgium, Holland, Great Britain, Ireland, Italy, Holland, Spain, Switzerland and Russia. Our country in the EMEA region is represented by Elena Fadeeva, General Director of Fleishman-Hillard Vanguard. The key tasks for the experts include selecting contestant’s works and voting on the winners.
Elena Fadeeva: «I am very glad to be a part of the jury for such a prestigious international competition which helps to reveal the brightest projects and the most talented people in the industry. It also serves as a fine platform for an exchange of best practices among a huge audience of professionals in the field of communications. In 2011 in the EMEA region more than 2000 demands have been submitted. In 2012 projects should be expertly completed in compliance with high international standards, and it is not only a great honor, but also a huge responsibility to take a direct part in this process».
Detailed information on participation and rules is available at the award’s web-site www.sabre-awards.com
Fleishman-Hillard Vanguard is a joint venture created in December 2007 by Fleishman-Hillard (Omnicom Group Inc.), a leading international communications agency network, and Vanguard PR, Russian agency founded in Moscow in 1993. Since 2008 the agency is developing an affiliate network in the CIS countries, including Ukraine, Kazakhstan, Belarus, Azerbaijan and Uzbekistan under Fleishman-Hillard Vanguard brand with a Moscow hub. The agency is a part of a local cross-communications group that includes BTL/event specialist Elefante and creative/media Orta Media. Agency specialization is corporate reputation management, financial communications, government relations and public affairs, marketing and integrated communications, digital, technology and healthcare. www.fhv.ru
Fleishman-Hillard Vanguard is a founding member of the Association of Communication Consultancies (country member of the International Communications Consultancies Organization)