PRLog - Feb. 9, 2012 - NEW YORK -- The new collection, labeled “Electric Black” is set for debut at the Magic Trade Show in Las Vegas, NV, February 13th – 15th.
HOUS has established it’s name as electronic music’s premier clothing line since it’s Fall 2011 launch by not only creating a cutting-edge selection of T-shirts for those who live the music, but by working with world-class DJs and events to create custom designs that fit the artist’s individual tastes and styles. ATB, Bob Sinclair, Erick Morillo, Fedde le Grand, Joachim Garraud, Robbie Rivera, Sander van Doorn, and Sasha have all participated.
In addition to the new designs, 2012 will see HOUS undertake an ambitious partnership program, involving many of dance music’s most respected young talent, renowned events and prolific companies. Details will be announced soon.
The original concept for HOUS came from Creative Director Richard Wheeler. After years of experience in both nightlife and fashion, Richard decided to combine these two passions, creating a balanced mix of designs that reflect what’s happening in the clubs, on the streets, and in the minds of the young. Embracing modern design, clever humor, and modern graphics, he has created a visual incarnation of electronic music and nightlife.
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