Al Kennickell Jr., president of the 120-year-old Savannah firm (founded in 1892), said the venture “will provide businesses and other organizations in Beaufort County and the surrounding area with better access to mass mailing services, fulfillment and an array of other print solutions that Kennickell now provides, and in turn will be able to take advantage of Coastal Marketing’s capabilities in marketing consultation, target marketing, data base management and data analytics.”
Coastal Marketing Services (CMS), an outgrowth of Hilton Head Market Research in the 1980s, is highly respected for its strategic targeting of households in the local market and its ability to develop successful direct mail marketing campaigns. CMS has been a significant value to realtors, non-profit organizations and other Lowcountry enterprises since its inception in 1992.
“We are looking forward to the potential of this new relationship”
Cifaldi said the Coastal Marketing/Kennickell offices are to be located at 61 Arrow Road on Hilton Head Island and the phone number is 785-6640. The Hilton Head location will continue to provide short-run printing and direct mail services as well as provide a proofing office and drop-off/pick up location for work Kennickell’s printing plant produces in Savannah.
Al Kennickell said he is confident the South Carolina Lowcountry region is “poised for significant growth.” He noted that his company has been doing business on Hilton Head Island and in Bluffton since the 1970s, “and we now feel we should have an even more visible presence in that market.”
The Kennickell Group has earned significant recognition and awards over the years for its excellence in printing, and was the first printing company in the United States to receive ISO 9000 Certification awarded by the International Organization of Standardization.
One of the Kennickell Group’s foremost features is its capability in the area of fulfillment. The company’s fulfillment warehouse of more than 2 million cubic feet on Savannah’s President Street offers 24/7 access to inventory levels, distribution and tracking numbers for its clients through a web-based fulfillment software system.
Earlier this year Kennickell Group also established a strategic alliance with Asia One, a major printing facility in China. Kennickell will use its facilities to store marketing collateral materials for its customers who do business in Asia, resulting in quicker, less costly distribution to that part of the world. Kennickell will also have the option to send files to be digitally printed on demand and distributed in the Far East.
“That joint venture with Asia One as well as this new joint venture with Coastal Marketing demonstrate how we are giving our clients an advantage over their competition -- which is always our primary goal,” said Kennickell.
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THE KENNICKELL GROUP
Offers a full range of printing services as well as direct mail, fulfillment, lead-management, multi-channel marketing and personal URL address target marketing. Kennickell has the distinction of being the first commercial printer in North America to achieve the international quality standards of ISO 9000. The family owned enterprise has been a leader in the print industry for more than a century and has developed many award-winning marketing strategies for a wide range of private companies, educational institutions and other organizations throughout the nation, including brands like Kodak, NASCAR, and the National Football League. For more information visit www.kennickell.com .
Founded in 1992, SC, this firm has grown from a list management sole proprietorship to a multi-faceted direct marketing services firm that assists customers with data base management, creative planning and production of marketing messages to targeted audiences.