The book, entitled 'Follow Me!' Will be aimed at those persons and businesses wanting to launch a personal brand on Twitter. Gratton tells us that "it will be different from anything else previously published about the platform and will surprise and delight those people who feel that it’s currently not possible to monetize social media."
Gratton has already achieved tremendous success through sales of her social media book, Zero to 100,000, published by Pearson in October 2011, which has become a global best-seller. She hopes this latest edition to her portfolio of work will provide a new perspective on what she considers to be "the most exciting of all the socia media platforms".
The book is due to be launched in Summer 2012 but is currently available to pre-order through Barnes & Noble, Amazon and other major retailers.