What: ShopRite Partners In Caring, in collaboration with General Mills, will hold an unveiling event at New York City’s Time Warner Center to announce the grand prize winner of the “Knock Out Hunger” T-Shirt Design Contest. To support its year-round, hunger-fighting initiative, ShopRite Partners In Caring challenged up-and-coming artists to raise hunger awareness by expressing what the issue means to them through original t-shirt designs.
ShopRite Partners In Caring and Celebrity Judges Jeannie Mai and Korto Momolu will reveal the top 15 submissions at the event, and the grand prize design will be featured in Korto Momolu’s fashion show during New York Fashion Week 2012. The grand-prize-
The top three designs, along with the likeness of celebrity judges Jeannie Mai and Korto Momolu, will be featured on a September 2012 Special Edition Cheerios boxes sold exclusively in ShopRite stores.
ShopRite invites local media to attend the event and take an in-depth look at how local artists are raising hunger awareness in their communities.
When: Tuesday, Feb. 14, 2012 from 1-2 pm
Where:Time Warner Center, 2nd Floor 10 Columbus Circle New York, NY 10019 (212) 823-6123
Visual: Unveiling event with a large audience, featuring a gallery of the top 15 t-shirt designs and a runway. Media will be able to capture b-roll footage of the fashion show and awards presentation. Jeannie Mai, Korto Momolu, ShopRite Partners In Caring representatives and General Mills executives will be available for interviews following the unveiling.
Follow us on Twitter: #KnockOutHunger
@kortomomolu @TimeWarnerCtr @CheeriosTweets @GeneralMills @ShopRite
Katie Kotarak (269) 357-3139
Leonard T. DeShield, Jr.