Winn Technology Group Releases Lead Nurturing Strategies for Channel Marketing

PRLog (Press Release) - Feb. 8, 2012 - We take a more comprehensive look into the concept of lead nurturing programs for the Channel, one of the most critical elements of long-term partner and channel marketing.

Download our white paper today- http://www.winntech.net/promos/ln_strategies_cm_whitepape...

Technology vendors and their Channel partners face a variety of issues and challenges in structuring, implementing and maintaining an effective Channel Marketing program. There are a number of best practices and innovative concepts that can be implemented to overcome these challenges – creating an effective alignment between the parties, and ultimately, driving sales revenue and market penetration.

Too often, partners have traditionally focused only on low-hanging fruit, the short-term sales opportunity, without recognizing the value of longer-term, ongoing cultivation. While hopefully driving initial revenues, the pipeline is never truly developed. The complexities of setting up a true nurturing program can be overwhelming for a small to mid-sized Channel partner.

If you missed out on the first whitepaper, "7 Steps to Effective B2B Channel Marketing,” it can be downloaded at http://www.winntech.net/attachments/wtg/7_steps_to_effect...

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Winn Technology Group is a privately–held marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990. For additional information please call 800-444-5622 or visit our website: http://www.winntech.net/index.cfm?action=rfi