Coconut Simple Squares® - A Phil Lempert Hit

Feb. 8, 2012 - PRLog -- CHICAGO – Simplified Foods®, maker of authentic Simple Squares®, announced today their Coconut Simple Square made ‘Hit’ status as one of Supermarket Guru, Phil Lempert’s weekly product reviews. The piece aired this morning on http://www.SupermarketGuru.com.

“We are excited to be included as a ‘Hit’ in this week’s product reviews.  As a valued and trusted source in the food industry, Phil is a leading consumer trend-watcher who has helped many evaluate and understand their food, health and lifestyle options,” said Kimberly Crupi Dobbins, founder of Simplified Foods.  “In an effort to maintain a healthy lifestyle, we believe that delicious and good-for-you treats need not be complicated.  Our mission is to create simple, great tasting and healthy snacks. While doing so, we strive to transform our grab-and-go food culture from one focused on preservatives to one that embraces whole foods.”

About Simplified Foods and Simple Squares
Simplified Foods’ founder and chief square, Kimberly Crupi Dobbins, set out on a mission to provide great tasting and healthy, sweet treats.  This passion fueled the desire to create snacks made of simple, unprocessed ingredients free of wheat, gluten, dairy, soy and refined sugars.

The need for whole food snacks was cultivated while Kimberly studied at the Institute for Integrative Nutrition and Columbia University's Teachers College. Upon completing her training, she became certified by the American Association of Drugless Practitioners as a Holistic Health Counselor and founded Simplified Foods, maker of the Simple Square.

Prior to founding Simplified Foods, Dobbins spent 13 years in the financial services industry working for Goldman, Sachs & Co and Morningstar, Inc.  She received her bachelor’s degree in history from Wake Forest University and her master’s degree in education from Boston College.  

Join us in our quest for delectable and nourishing treats. You and your body will be glad you did. Available at fine gourmet and health food stores throughout the U.S.   http://www.simplesquares.com

Media Contact:
Diane Hollod
+1 312.343.9986 ph
+1 312.775.9599 fax
joinus@simplesquares.com

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Simple Squares® are all natural, whole food snack bars infused with vanilla and herbs. Free of wheat, gluten, dairy, soy and refined sugars, our nut and honey Squares are kosher and made with just 6 whole food and organic ingredients. And because we use unfired fare™, the Square’s power-packed nutrients are never compromised - straight, even, balanced, and exponentially good. Savory-sweet flavor profiles include: rosemary, sage, cinnamon-clove and coconut. www.simplesquares.com