Bidango.co.uk surpasses 2,500 auction lots published in less than 6 months

Feb. 8, 2012 - PRLog -- Bidango have now firmly established that the “holiday auction” format is a popular and worthwhile concept and lends itself perfectly to the current difficult economic climate. Holidaymakers are now keener than ever to save money in any way they can, and with discounts of up to 80% available on some holidays on Bidango, the format is very attractive to them. Likewise, homeowners are keen to advertise and apply generous discounts to last minute availability in their properties that would otherwise remain unsold. Indeed, this “win-win” situation for holidaymakers and homeowners has contributed to the real buzz created around Bidango in recent months, with holidays selling on the site doubling month on month since its inception.

Bidango expect to build upon this positive start with consistent growth over the course of this year, and given the early signs, 2012 could well be remembered in the holiday rental industry as the year of the holiday auction.

About Bidango.co.uk

Bidango is a new and exciting platform where holidaymakers can bid on self-catered properties in auction, harnessing the potential for huge discounts on some of the finest rental homes available. Launched by leading holiday rental website pureholidayhomes.com, Bidango offers a unique and interactive opportunity to secure fantastic discount holidays. With no agency commissions (typically 20% - 40%) by booking direct with the owner, Bidango confidently predicts that a further 20% - 30% saving on certain weeks can be achieved for price sensitive holidaymakers willing to bid for their break. Savvy travellers can keep an eye on the best deals and pick up a bargain with huge savings to be made, and homeowners can fill late availability and cancellations by putting their property in auction.

Sean Collins, Joint CEO of pureholidayhomes.com, the company behind the launch of Bidango, comments: “We launched Bidango as there was no dedicated service for discounted holiday rental properties. The site is providing a vital service to homeowners, namely helping them in selling late availability and filling cancellation weeks, along with offering a fantastic discount service to bargain hunting holidaymakers, with up to a 90% discount offered on some rentals.”

The market opportunity for homeowners
•   Circa 6 million holiday homeowners in Europe and North America who rent their homes for an average of 14 weeks per year*. Creating millions of unsold weeks each year.
•   Since 2008 reduction in net disposable wealth and a weaker exchange rate has led to UK based holiday homeowners looking to increase the amount of income they generate from their property.
•   Until now no specific destination website for holiday homeowners to sell discounted available weeks/short breaks.
Will appeal to: Advertisers looking to sell more out of season weeks, selling last minute cancellations, achieving premium rates for peak weeks.

The opportunity for holidaymakers
•   Year on year rise in late bookings, in July 2011 pureholidayhomes.com saw an increase of 36% in last minute enquiries compared to 2010. According to Hotwire.com, 49% of their users will book only two to four weeks before travel
•   pureholidayhomes.com also reports a 67% increase in holidaymakers asking for deals or discounts.
Will appeal to: retirees, group holidays, pre-kids, families who like booking late for a deal, flexible short trips and city breaks.

To check out the latest deals, visit the website: http://www.bidango.co.uk

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For further press information please contact Matthew Fox on Tel: 01753 728 712 or Email:  mfox@pureholidayhomes.com

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Bidango.co.uk is a new and exciting platform where holidaymakers can bid on self-catered properties in auction, harnessing the potential for huge discounts on some of the finest rental homes available.