Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Love Brand & Co., the British luxury swimwear company, announces charity partnershipThe new project of young London designer Oliver Tomalin endeavours to save the Asian elephant from extinction with "Elephant Family".
By: Jose Berrocoso Massive habitat loss has caused Asian elephant numbers to plummet by 90% in the past 100 years, earning them an unwanted place on the IUCN (International Union for Conservation of Nature) red list. The charity organization “Elephant Family”, founded by Mark Shand, brother of The Duchess of Cornwall, exists to save this iconic animal from extinction in the wild, along with tigers, orangutans and all the other animals who share their habitat. It is the ethos of Love Brand & Co. to emphasise the idea of associate a product to a problem or cause. Oliver Tomalin, Creative Director, says that “If people can see a product and then immediately associate it with a problem, we will be constantly aware of the problem and will want to resolve it”. Tomalin, calls his concept ‘Bisociation’ This SS12 collection “Trunks for Trunks” by Love Brand & Co. has a classic European cut (above the knee) loosely tailored for a stylish and comfortable fit in a wide selection of 8 icon block colours, 2 stripes and 5 limited edition prints. Each is available across 7 sizes (XXS-XXL) for the boys in the family. Offering cool swimwear with a conscience for men, boys and babies alike. The design is extremely thoughtful with notable details including the silver alloy drawstring aglets in the shape of elephant tusks. The connecting element is even stained red to act as a symbol of past ivory pouching. The Love Brand & Co. engraved eyelets are also used both for sport water escapes on the back and on the front waistband for smooth running of the durable weave drawstring. The high performance fabric is extremely quick drying and is beautifully constructed with state-of-the- For the care of the garment, they are presented in a reusable ‘ivory white’ drawstring pouch complete with the Love Brand & Co. logo, which adopts its British national colours, and borrows the elephant motif, using 2 elephants which come together to form a heart. The trunks are also luxuriously packaged in a white glossy, cylinder gift box, also a reusable container, encouraged to continue life as a change collection tin. Love Brand & Co. fans can feel good from both wearing excellent quality apparel and from contributing a donation to a deserving cause. 5% of gross profit is donated to the charity "Elephant Family". www.lovebrand.com End
Account Email Address Account Phone Number Disclaimer Report Abuse
|