Celebrating a decidedly modern, empowered and urban woman of all ages the label turned to long time collaborator photographer Per Zennstrom to direct not just the video and the still campaign but also oversee the marketing aspects of this summer campaign.
“it was a challenge to evoke a sunny Mediterrean island in the middle of a raging snowstorm but thanks to a great team I’m very happy with the result” says the director.
Shot at Studio Aplanat in Hamburg the video is taking us for a short but suspenseful ride into a neo-film-noir heroine who suddenly finds the tables have turned on her as she finds herself alone in a hot summer night.
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Per zennstrÖm is a contemporary fashion photographer, blogger, on-line publisher, teacher and public speaker, passionate about photography, fashion, pop-culture, new media and the space where all these things come together, mix, match and mate with business...