New service gives agencies & brands access to the Sound of Marketing

Feb. 7, 2012 - PRLog -- Marketers interested in leveraging the power of audio as part of a direct marketing campaign or in promotional literature can now do so for short as well as larger run campaigns following the launch of a new service for agencies and brands alike.
‘Modules on Demand’ from Talking Print delivers short run sound chips from its in house facilities. For the first time clients can test concepts for all forms of print, including promotions, POS, brochures, invites, DM and greetings cards. The modules can also be used to ‘test the market’ before commissioning larger runs.

‘Modules on Demand’ chips run for 20 seconds and can be activated by trigger, push button or even light. Clients can supply their own recording or Talking Print can help with sourcing. Talking Print transfers at high quality onto a sound module for use with any printed item. Quantities start from one unit and delivery is typically just a few days.

Here are just two examples of recent Talking Print campaigns for Everton FC and Liberty’s respectively:

http://www.youtube.com/watch?v=oWfNsSGONyg



http://www.youtube.com/watch?v=AQpEdLbCS2o

Audio set up and evaluation are available from as little £25 (excl VAT) including a free first module. Audio set up is refundable on orders of over £250 and the starting price for modules is as little as £2.50 each (excl VAT).

“We’re delighted to be able to offer a more client-centric approach to supplying Audio for Print,” explains Talking Print Co-Founder David Hyams. “Whilst there are a number of companies offering audio chips, typically these are only available in large quantities from the Far East, and the quality is often questionable. Talking Print is founded on the principle that Audio for Print must offer quick turnarounds, the ability to trial concepts and deliver superb quality. By managing the process initially from our UK offices, Talking Print ensures that clients have as much help and support as they need in the early stages of concept development and product trial, helping them to see what’s working and what’s not before commissioning larger runs.”

“At Talking Print we are passionate about the power of audio to deliver real excitement and innovation,” comments Talking Print Co-Founder John Wignall. “By keeping production of Modules on Demand close to home, clients who have previously been able to order short run digital print from their printer are now able to commission short run audio modules too.”

About Talking Print
Talking Print is an innovative business that places audio at the heart of promotional literature. This is achieved by supplying sound modules that clients can insert into invitations, direct mail pieces and brochures, together with an optional design and print production service as required. Sound and print specialists run talking Print with a real enthusiasm for all types of audible literature.