As Nebraska natives, founders Randy Farwell and Tony Maibaum explained that while the licensing agreement definitely has a special, personal meaning to each of them, it wasn't a decision they made on a whim. "When we initially reached out to [the University of Nebraska-Lincoln]
"We're starting with a lineup of co-branded Huskers® and CornBorn® clothing offered exclusively via CornBorn.org,"
With a distinct focus on women's apparel and unique designs, http://www.CornBorn.org is also featuring an inaugural "Love Red" campaign that includes a charitable commitment for the month of February. Farwell explains, "Because February is Heart Disease Awareness Month, it made sense to us to not simply support the cause monetarily but to also devise a campaign that would actually promote awareness in its own way. Wearing a symbolic 'red' ribbon is one thing. With 'Love Red,' we're creating apparel that on its own is also a perfect fit for the 'sea of red' that shows up to Memorial Stadium, Hawks Field or the Devaney Center. Our hope is that our 'Love Red' lineup will also promote awareness well beyond February."
Beyond the company's initial launch the founders have also revealed their intention to expand into apparel specifically targeted to infants and toddlers. "I have a 2-year-old boy running around the house and another baby boy due next month," explains Maibaum. "My intent is to develop clothing for them that will last for years and can become hand-me-downs. Randy [Farwell] and I have been extremely selective at every level of production. When you're working with a premiere brand like the Huskers® and if the intent is to build a new brand, too… simply put, you just can't cut corners when it comes to quality materials and workmanship."
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CornBorn® is a new brand, founded in 2011 and created for fans of the University of Nebraska-Lincoln Cornhuskers.