The company is pleased with the outcome of the process and satisfied that its chief objectives – to make the website easier to use and more engaging – have been achieved.
The design and build of the new website was undertaken by the Manchester office of worldwide brand Saatchi & Saatchi Health, which spent six months on the project. High on the agenda were the creation of a fresh new look, more functional navigation and smartphone accessibility.
Bruntwood's revised website features over 350 pages of detailed information about the company's services, which include meeting room hire, virtual office space (http://www.bruntwood.co.uk/
The previous version of the website received 164,000 visitors between December 2010 and December 2011, which resulted in 500,000 page views. It is hoped that the new design will encourage even more visitors, who will return whenever they need to investigate or book office space in Manchester, Leeds, Liverpool or Birmingham.
Bruntwood has opted for a white background, with wording presented in the primary colours of the brand. The effect is bright and clean and draws the eye to key areas of interest, complemented by photographs and other visual features. The project has seen the creation of numerous new floorplans, testimonials, films and 360-degree views of buildings.
For those seeking meeting room hire (http://www.bruntwood.co.uk/
Small meeting venues for interviews are in plentiful supply, as are conference rooms and training areas. Known as the Red Rooms, Bruntwood's portfolio of meeting facilities presents options for businesses of all types and sizes – all of which are explored on the website with a selection of interesting facts, photos and specifications.