Gamesys, one of the fastest growing businesses in the e-gaming sector - appearing in the Times Tech Track 100 four years in a row - has purchased the Alterian-based solution to improve online marketing to its burgeoning client base.
Lee Fenton, chief operating officer, Gamesys, said: “We chose Blue Sheep and Alterian after an extensive review of the marketplace. The solution will take us to the next stage of capability and continue to drive our customer centric marketing strategies.”
Blue Sheep’s chief operating officer, Steven Klin, said: “Gamesys understands the importance and benefits of providing relevant communications to its players to maximise their experience and engagement. Improved targeting and understanding is sure to help Gamesys remain at the top of its game.
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