The 50-strong contingent of riders will be visiting four of the seven emirates as well as Oman, starting out in Dubai and proceeding to Abu Dhabi, Al Ain and Oman, returning to the UAE to tour Fujairah, Dibba and Sharjah en route for Dubai.
The event will be filmed for a major French television channel and the wonders of the region are expected to be viewed by more than 1.5 million people.
For the Coral Suites Hotel Fujairah, it is an opportunity to promote the hotel name to an international audience through a novel sponsorship of water – around 2,500 bottles of mineral water will be labelled with the hotel name, part of the supplies transported by truck following the convoy of bikes throughout the UAE.
In addition, the Coral Suites Hotel will provide refreshments at the Fujairah Marine & Sports Club on February 19, when the procession of machines and riders returns to the UAE through the Kalba/Oman border.
According to Hotel Manager, Vikram Rai, the image of a convoy of Harley-Davidson motorbikes travelling through the deserts and mountains of the region will provide an unrivalled marketing opportunity.
“The UAE is known for its cities, and maybe the desert, but not so many people know about the stark mountains in Fujairah, for instance, and this event will help boost the profile of the emirate in overseas markets,” he said.
“The Coral Suites is always looking to support community ventures and we are delighted to be able to participate in the rally in this small way.”
With a long coastline and mild winter climate, Fujairah is increasingly hosting major sports championships as well as appealing to tourists seeking beach and mountain attractions.
For more information visit: www.coral-suites.com
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