Already well known for her denim line Sheiki Jeans, designer Sheila Marie wanted to go a different direction with Beautiful Addiction and focus on the whimsical, flirty side of fashion.
“I am so excited to introduce Beautiful Addiction to the world because every piece represents who I am - fun, playful and free spirited,” said Sheila Marie, principle designer Beautiful Addiction. “It was important to me to create a line of clothing that any woman can wear and feel comfortable yet sophisticated and sexy. Beautiful Addiction accomplishes this, but at an affordable price point to appeal to everyone.”
In addition to creating clothing that would appeal to a broad range of women, it was important to Sheila Marie that the manufacturing of her new line benefit her local community and not harm the environment.
“With the success of my denim line I recognized the value in creating garments that are beautiful yet affordable, and it was vital to me that nothing I did caused greater harm to the environment,”
To compliment its introduction to the market, Beautiful Addiction has launched its official website at www.mybeautifuladdiction.com and will feature prominent billboards in the greater Los Angeles area through February and March 2012.
About Beautiful Addiction
Beautiful Addiction is a full line of women’s contemporary clothing. Headquartered in Los Angeles, California, the line centers on free-flowing, refined pieces for day and night. The complete Beautiful Addiction line is made with sustainable fabrics derived from eco-friendly sources and made with safe dying techniques, and the entire company adheres to the principles of Reduce, Reuse and Recycle. Beautiful Addiction is available at specialty boutiques and fine department stores around the United States. For more information, visit www.mybeautifuladdiction.com.
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Beautiful Addiction was created to bring sophisticated & sustainable clothing to the market at an affordable price point. A full line of women's contemporary clothing, Beautiful Addiction is centered on free-flowing, refined pieces for both day & night.