"Like many leading brands these days, we decided to create the Susie character to help connect with Casteel's target demographic, in this case the predominantly female decision-makers as it relates to heating and air conditioning services," commented Emily Sarecky, Social Media Marketing Manager at Visual Alliance Media. "Susie helps to bridge the gap between the traditionally masculine product and service offering of heating and air conditioning and the demographic that actually makes the buy decision as it relates to those products and services."
Susie debuted in late January and recently launched her "Casteel You-Name-It Shopping Spree", a promotion in which eligible entrants can win up to $200 in the sweepstakes that runs through early May, 2012. The sweepstakes is accessible on the Casteel Heating and Cooling Facebook page at http://facebook.com/
"After just a short time, we're seeing the development of a loyal Susie following and an increase in engagement and activity which helps to increase brand recognition and ultimately leads to increased sales for Casteel," remarked Sarecky.
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Visual Alliance Media is a leading interactive marketing agency specializing in social media marketing, providing services to many types of businesses including hotels, restaurants and colleges and universities.