According to research by industry analyst firms such as Aberdeen Group and Sirius Decisions, the majority of best-in-class organizations use marketing automation, yet less than 25 percent fully utilize its potential. In this one-on-one marketing automation lab offered by TreeHouse, participants will get specific recommendations on how they can prepare for and better utilize marketing automation. They will gain a clear understanding of how to better align internal teams, make marketing processes more efficient, and create the infrastructure necessary to be successful.
“We look forward to giving OMS attendees the opportunity to learn how they can improve their marketing results by leveraging the advantages of marketing automation,”
TreeHouse will also provide demos of the new salesforce.com advanced integration functionality in its industry-leading Marketing View™ marketing automation platform. Marketing View can now integrate with the Opportunity object in Salesforce CRM, allowing for sophisticated nurturing and marketing automation using values from Opportunity object fields such as Sales Stage, Vertical Market or Product Purchased.
To learn more about the TreeHouse Marketing Automation Readiness Lab or get personal help registering for the lab at Online Marketing Summit 2012, contact chris.frank@
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About Online Marketing Summit
Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit www.onlinemarketingsummit.com.
More information about Online Marketing Summit may be found at http://www.onlinemarketingsummit.com/
About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call (801) 576-8428.
For parties interested in Treehouse Interactive, marketing automation, demand generation, content marketing, lead generation, marketo, eloqua
TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.