Trapeze Evolves Dispatch System With Advanced Text Solution

Feb. 3, 2012 - PRLog -- Trapeze Group (UK) Ltd has announced an addition to its Auriga dispatch system with SMS Advanced: a comprehensive text messaging solution for taxi and private hire companies, which includes a complete SMS-based customer feedback facility.

SMS Advanced integrates with Trapeze’s Auriga dispatch system, offering unlimited text messages for a single monthly fee, and provides several essential services to a taxi or private hire company: 1) customer service feedback; 2) job booking confirmation; 3) texts to tell customers their taxi is arriving; and 4) targeted SMS marketing.  All of which are free to the passenger.

The customer feedback loop is an especially significant development, since it enables a taxi or private hire company to measure their performance; identify underperforming drivers; and entice dissatisfied customers to continue to use their service.  An integrated web portal enables office staff to reply to individual feedback directly via a simple user interface.

Trapeze’s Product Marketing Manager, Nick Godfrey-Morgan, sees SMS Advanced as a key component in the company’s product line-up: “The feedback loop and booking confirmations enable taxi and private hire companies to offer their passengers a superior level of customer service.  We have offered text-based alerts and SMS marketing in the past, but SMS Advanced has an improved interface and lower end-user pricing, making it an even more complete service” he enthused.

SMS Advanced is available now, and forms part of Trapeze’s existing Auriga dispatch system; itself a complete fleet management solution for taxi and private hire companies.

For more information on Trapeze Group (UK) Ltd or the Auriga dispatch system, please call 01582 466800 or visit www.auriga.co.uk

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Trapeze is a global transport system specialist. Our Auriga dispatch systems offers taxi / private hire companies high quality computer systems that simplify processes such as booking and dispatching work, and managing account work.