Blue Dart accorded ‘Customer & Brand Loyalty’ Award second time in a row

Feb. 6, 2012 - PRLog -- Mumbai, 06th  February, 2012: Blue Dart Express Limited, South Asia's premier courier and integrated express package distribution Company, and part of the DHL Group, has won the Customer & Brand Loyalty Award in the Logistics Sector – Domestic Express at the 5th Loyalty Awards. The award, presented at a gala ceremony at InterContinental The Lalit, Mumbai on 1st February 2012, marks the second time in a row that Blue Dart won this accolade amongst a host of national and international players who were also nominated for the honour. The Loyalty Awards, a part of the 5th Loyalty Summit were presented by AIMIA and conceived & managed by Kamikaze B2B Media.

Mr. Anil Khanna, Managing Director, Blue Dart Express Ltd said, “We are overwhelmed to receive this award for the second time in a row. Accolades like this stand testimony to our ability to continuously raise the bar in driving innovation and operational efficiency within Blue Dart to ensure that customers get the best possible product and service. It also motivates us to try harder to build an organization that sets new benchmarks for the industry as a whole in driving customer delight in the logistics space.”

The Loyalty Awards were the outcome of a combination of Consumer Research undertaken in 5 cities of India aided by nominations received from organisations. An accredited agency is appointed for the research of the awards nominees and winners.

Blue Dart received this prestigious accolade, for attaining the trust and loyalty of its customers and delivering consistent high quality services over the last 28 years.


About Blue Dart:

Blue Dart Express Ltd., South Asia's premier courier, and integrated express package Distribution Company, offers secure and reliable delivery of consignments to over 35, 902 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Some of these include SUPERBRAND and ‘Reader's Digest Most Trusted Brand Gold Award’ 6 years in a row, one of ‘India's Best Companies to Work For’ by The Great Place to Work® Institute twice successively, ‘Organization that offers the best returns to consumers’ - 6th Social & Corporate Governance Awards 2010, BSE Best CSR Practice Award  and 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium) to name a few.

Blue Dart accepts its social responsibility by supporting climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach).