Southland Mall Launches Literacy Campaign

Southland Mall launches literacy campaign in partnership with RIVVID.
By: Maggie Anzardo
 
Feb. 2, 2012 - PRLog -- Contact:
                          Maggie Anzardo, Marketing Director
                          Southland Mall, (305) 235-8880
                          Maggie.Anzardo@mysouthlandmall.com

FOR IMMEDIATE RELEASE

SOUTHLAND MALL LAUNCHES LITERACY CAMPAIGN

Miami, FL (February 2, 2012) – Southland Mall is hosting a storytelling event to celebrate Black History Month, sponsored by the Dade Reading Council. The event is scheduled for Saturday, February 4th, 2012 from 12 noon through 2pm in the Center Court. Children will receive free books for participating in the read-in session. Adding to the fun, will be live, onsite demonstrations of the RIVVID video trivia platform. RIVVID’s platform is a fun way to encourage parents to read to their kids, thus enhancing reading comprehension and heightening their attention span.

“Southland Mall is excited to partner up with RIVVID in an effort to reach 1000 readers by October 31st,” said Maggie Anzardo, marketing director at Southland Mall. “When we reach 1000 readers, Southland will donate $1,000 to a local non-profit organization or library. Simply visit www.mysouthlandmall.com and click on the 1000 icon, it will immediately take you to the Southland Mall RIVVID channel to start the 15-second cultural quiz. You play. We donate.”

About RIVVID
RIVVID is a video trivia game, designed to test viewers’ cognitive awareness in timed trivia quizzes featuring a series of fifteen second video clips.

About Southland Mall
Southland Mall, located in South Miami-Dade County, Florida, the densest, most populous county in the southeastern portion of the state of Florida, has over 1 million square feet of gross leasable area. Southland Mall is conveniently located on U.S. 1 and SW 205th Street, off the Florida Turnpike, Exits 11 or 12, and is the only enclosed regional mall servicing South Miami-Dade County down to the Florida Keys. Southland houses over 100 specialty stores, including Macy’s, Sears, JC Penney, TJ Maxx, Old Navy, Starbucks, a 16-Plex Regal Cinema and diverse Food Court. For more information about Southland Mall, go to www.mysouthlandmall.com or call (305) 235-8880.

About Gumberg Asset Management Corp.
Gumberg Asset Management Corp., a diversified real estate retail organization with a tradition of uncompromising integrity and unbeatable performance is the manager of Southland Mall. For further information, visit the Company’s website at www.gumberg.com.

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Southland Mall, located in South Miami-Dade County, Florida, the densest, most populous county in the southeastern portion of the state of Florida, has over 1 million square feet of gross leasable area. Southland Mall is conveniently located on U.S. 1 and SW 205th Street, off the Florida Turnpike, Exits 11 or 12, and is the only enclosed regional mall servicing South Miami-Dade County down to the Florida Keys. Southland houses over 100 specialty stores, including Macy’s, Sears, JC Penney, TJ Maxx, Old Navy, Starbucks, a 16-Plex Regal Cinema and diverse Food Court. For more information about Southland Mall, go to www.mysouthlandmall.com or call (305) 235-8880.
End
Source:Maggie Anzardo
Email:***@mysouthlandmall.com Email Verified
Zip:33189
Tags:Shopping, Literacy, Entertainment, Culture, Black History Month, Games, Video Trivia, Children, Reading, Miami, Fun
Industry:Retail
Location:Miami - Florida - United States
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