"Soon after the completion of this project, we were elated to learn that the Immortals Movie Mobile Web App had won the Best Kentico Mobile Site for 2011. The win was a boon to the Seventyeight Digital team, and has also confirmed that a Mobile Proxy delivered site can excel in creating not only solutions that the client is proud of, but mobile sites that are recognized world-wide as exceptional projects." said Jason Fowler, Project Manager at Seventyeight.
About the Project
Alliance Films, Canada’s leading motion picture distributor, approached Seventyeight Digital to develop a gaming and contest engine in support of their film release of Immortals.
Wanting to reach a wide audience while providing a modern and unique take on the digital marketing of the film we settled on a mobile activation. The Mobile Web Application needed to provide information about Immortals in a format optimized for mobile devices and additionally support an 11 day countdown style contest where new questions, pertaining to the film, are presented each day making the players eligible for contest prizes. The application needed to be constructed in a relatively short period of time (3 weeks), be accessible on a wide variety of mobile devices, contain feature and media rich content, be true to the branding and visual aesthetic of the movie, and provide incentives to visitors for repeat views. Anticipation of lots of traffic also dictated a back-end architecture that was secure, highly available, and able to provide ample bandwidth.
Key outcomes included:
Efficient content management - because of the compressed nature of the deadline and large amount of content efficient processes were paramount
Collaborative model of document publication and work-flows
Fast load times for users on mobile connections while maintaining a visually rich experience following the movie’s branding
Perfectly formed HTML to ensure widest compliance rate among mobile devices
Secure - because the application held contest information measures had to be taken to ensure abuse was prevented and private information was safe
Ability to handle high load conditions including data reads and writes
About Seventyeight Digital http://www.78digital.com
Seventyeight Digital, based in Toronto, is an award winning strategic technology development and interactive design firm focused exclusively on the internet space. Our team is comprised of highly accomplished and talented folks specializing in digital strategy, data management, technical development, and creative design providing the competencies, agility and technical bandwidth to manage complex deliverables.
Seventyeight Digital is a Kentico Gold Certified Partner offering a full suite of interactive design, development, hosting and support services. Contact us for a free Kentico CMS consultation at firstname.lastname@example.org.
Key Services offered include:
Strategic and Technical Consulting, Custom Application Development, Mobile Development, GEO Mapping, Graphic and Interactive Design, Comprehensive Data Management and Storage, Social Media Consulting, Usability, Internet Marketing, Security, SEO/Analytics, Webmaster and Website Maintenance, Testing, Hosting.
About Kentico CMS
Kentico CMS is an affordable Web Content Management (http://www.kentico.com) and Customer Experience Management solution (http://www.kentico.com/
About Kentico Software
Kentico Software, the Kentico CMS vendor, is committed to deliver a full-featured, enterprise-class, stable and scalable Web Content Management solution on the Microsoft .NET platform. Founded in 2004, Kentico is headquartered in the Czech Republic and has offices in the United States (Nashua, NH and Seattle, WA) and United Kingdom (Reading area). Since its inception, Kentico has continued to rapidly expand the Kentico CMS user base worldwide. Kentico Software is a Microsoft Gold Certified Partner. In 2010, Kentico was named the fastest growing technology company in the Czech Republic in the Deloitte Technology FAST 50 awards.
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Seventyeight Digital is a strategic technology development and interactive design firm focused exclusively on the internet space.