PRLog - Feb. 2, 2012 - ROYAL OAK, Mich. -- Birmingham, Mich., February 2, 2012 – American apparel maker The Otter Company is pleased to announce that The Otter emerged from his burrow close to the water’s edge, near his metro Detroit home, on Groundhog Day 2012 and proclaimed that there will be six extra weeks of golf season this year, for every golfer who wears apparel from The Otter Company 2012 collection. The full collection debuted last week at the 59th annual PGA Merchandise Show in Orlando, Fla.
“We are excited to break from the traditions that have bound weather-resistant active wear,” said Martin Stebbins, the company’s founder and President. “We’ve demonstrated that weather repellent sportswear can be constructed of cottons, wools and eco-sensitive man-made fabrics without sacrificing performance, function, style or fit, and without a price premium.”
Designed to extend playing sessions and seasons shortened by poor weather, the new collection includes five groups – the signature Rain Sweater, the Storm Fleece line, the Francestown series, the Otter-Tech line and the Play-Through series.
ACTION-Aimed Performance Design™ is the unique characteristic of every garment from The Otter Company. It incorporates construction details allowing for the un-encumbered motion demanded by weekend and full-time athletes alike. The collection also features traditional colors with bold accents and pops of color.
The Otter Company ECO-Aimed Performance Fabrics™ include materials that are renewable, sourced from recycled materials, or manufactured according to a series of standards that consider human and environmental safety. ECO-Aimed Performance Fabrics combine technical function, a high-level of performance and sustainable practices.
The collection is available at outdoor retailers, sport specialty stores, private and public golf clubs, golf specialty stores and resorts. Designed for active adults, The Otter Company collection includes a comprehensive selection of garments for varying weather, from the $79 light-duty Storm Fleece and Francestown series, to the $219 fully weatherproof Play-Through series.
About The Otter Company
The Otter Company, headquartered in Birmingham, Mich., designs, manufactures and markets comfortable, technical and ecologically sensitive outerwear for sports people. We maximize playtime and extend sessions and seasons with garments that allow play earlier in the spring, later in the fall and in any inclement weather.
Inspired by the otter, whose fur is the thickest in the animal kingdom and is constructed in layers to trap air, generate warmth, and keep the skin dry – the otter is comfortable at play in any climate. Otter garments emulate this brilliant natural design and the spirit of the otter – its playfulness, its freedom, and its willingness to continue to enjoy itself when the weather is less than ideal. We say, "Whatever the weather. Keep playing. Stay comfortable."
The Otter Company supports Caddy For A Cure, the professional golf opportunity to go inside the ropes and caddy for a day with the world's best players, in support of the PGA TOUR Birdies for the Brave military outreach, the PGA TOUR Professional Caddy Assistance Foundation, the LPGA Foundation USGA-Girls Golf program, the Fanconi Anemia Research Fund, and each participating player's and host site's charity. For more information, visit http://www.caddyforacure.com
The Otter Company
Martin Stebbins, President
Daniel Saad, DJS Communications