Joe Button launched in late 2011 with the belief that the luxury of high quality bespoke shirts should be attainable by anyone with an internet connection. Forget about joining the horrific Valentine's Day queues to get a mass produced gift - all you need to do is let your imagination take its course with Joe Button's innovative shirt designer application and start playing around with the different fabrics, cuffs, collars, plackets, buttons or even a monogram until you get to your perfect shirt. And if you're unsure of what he wants, get him a Joe Button gift card so he can design it himself!
"People want what they're wearing to reflect who they are as individuals and stand out from the crowd. Joe Button enables people to create something unique and personal with the simplest garment - a shirt." says founder Modi Song.
Ladies designing for your partners beware, because you might just get sucked into buying a beautiful shirt or shirtdress from the collection like The Holly Golightly or The Marilyn for yourself. And coincidence or not, the trademark of Joe Button is that the last button on every shirt is red - the perfect finishing touch for Valentine's Day.
Shirts start from $99 and shirtdresses start from $139. All fabrics are 100% cotton sourced from Switzerland, Italy, France and the UK. For more information please visit http://www.joebutton.com
If you'd like more information on this topic or would like to schedule an interview, please email contactus@joebutton.com
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Joe Button is a custom shirt and shirtdress label that's revolutionizing the way men and women shop all over the world. Through the concept of DIY fashion, Joe Button is making the luxury of bespoke clothing accessible to everyone.
