Petals released its first occasion specific products in December 2011 for Christmas. The launch of the new products in December was a success with Petals receiving positive feedback from both florists and customers. After the success of the new product launch in December, Petals decided to extend its occasion specific products to other major floral holidays including this Valentine’s Day.
The new and exclusive range of products strengthens Petals best-in-class product selection. The items have been designed specifically for the Valentine’s Day holiday. The new product designs include a variety of red and pink flowers including roses, lilies and carnations in unique bouquet and arrangement styles. These styles have never been seen before in Australia and are only available at Petals.
The Valentine’s Day items will be offered to consumers through Petals’ new redesign consumer web site, www.petals.com.au, as well as Petals’ extensive network of 1,600 local, quality conscious florists from Australia, New Zealand and around the world.
“We were extremely excited to introduce holiday specific products in December and were pleased with the great response we received from our customers,” said Petals’ Managing Director Michael Martin. “Moving forward for 2012, we plan to launch products for all our major floral holidays. We will be supporting each new product launch through a series of in-store merchandising, direct mail and online campaigns including social media and email campaigns.”
The launch of the new Valentine’s Day products is just one of the many exciting changes planned for Petals Network. In 2012, consumers can expect to see a greater range of new products and redesigned services offered by Petals Network.
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Petals Network is one of Australia’s premier flower delivery services connecting customers with the nation’s best local florists for more than 20 years. All of Petals’ flower arrangements are artistically arranged and delivered using only the freshest flowers available through its member florist network. Headquartered in Armidale, NSW, Petals has over 1,600 member florists throughout Australia, New Zealand and the UK. In April 2011, Petals was acquired by Teleflora US, making Petals part of the world’s leading flower delivery service, connecting customers florists worldwide for over 75 years. Through its extensive member florist network, web sites including www.petals.com.au, www.petalsnetwork.co.nz and its free call 1800PETALS, the company offers consumers fast, convenient and high-quality flower bouquets and arrangements for all occasions.