Door-Knocking Push Helps Real Estate Agents Find Short Sale Candidates

Feb. 1, 2012 - PRLog -- In typical times, trolling for clients by knocking on doors can feel like an exercise in futility. But in a difficult period that finds most homeowners in some neighborhoods underwater, door-to-door salesmanship makes more sense.

That's the theory behind Coldwell Banker Premier Realty's Neighborhood Awareness Campaign. Once a week, agents venture out in search of clients.

In a healthy market, an agent might need to knock on 100 doors just to find one client, says Bob Hamrick, in the February issue of "Real Estate Broker's Insider."

Hamrick, the chairman and chief executive of Coldwell Banker Premier Realty in Las Vegas, notes that some 75 percent of homeowners with a loan are underwater, so the odds are higher.

These distressed homeowners might need help, but many of them are so shellshocked by the housing meltdown that they're not keen to seek help.

"Those people are typically not walking through our doors and saying, 'We owe too much on our home and we don't know what to do,'" Hamrick says. "We have to go to them."

More on Hamrick's successful door-knocking program appears in the February issue of "Real Estate Broker's Insider."

# # #

About Real Estate Broker’s Insider

"Real Estate Broker's Insider" provides residential real estate agency broker/owners with actionable news and information on managing their businesses for greater profitability.

Website: http://www.BrokersInsider.com