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Follow on Google News | Carnival Cruise Floats Settlement Offer to Capsized Costa Concordia Cruise PassengersExamining the mass-media coverage, veteran public relations professional, Jeff Mustard provides a fascinating inside-industry-peek of the Crisis Communications Strategies of the Costa Cruise / Carnival Cruise Lines Ship Sinking Disaster.
By: Jeff Mustard By definition, Crisis Management, is “the act, manner, or practice of managing, supervising or controlling” Mixed Opinions on Crisis PR Management: Bottom Line, Stock has Stabilized "There have been mixed opinions about what Carnival has done right, what is has done wrong and how it might have handled things better or different, from all sorts of pundits, public relations professionals, members of the media and certainly the public," says Jeff Mustard, a veteran public relations professional and the president of The Bamboo Agency, (www.TheBambooAgency.com) Regardless of all of these opinions Mustard points to one absolute indisputable fundamental benchmark about how a company fares in the wake of a crisis. What is that status of the stock? While there is still a long way to go regarding unfolding developments for both Costa Cruise and Carnival, in the early term, and on this note, Carnival is in a “contained” Communications Expert, Public Relations Professional Publishes Part IV, Crisis Communications Case Study of the Carnival Cruise Ship Crisis Read the Part IV Case Study Now: www.thebambooagency.wordpress.com There are myriad issues and multiple constituencies that a company and its crisis management team must be concerned with and address in the hours, days and weeks as a crisis is unfolding in real-time and Mustard, a public relations professional who has handled numerous crises situations for clients, has been a close observer of the ship disaster. The South Florida-based publicist, who has captured tens of millions of dollars of media exposure for his clients, has just published his fourth report, a 12-page Crisis Communications Case Study that lends his critical eye and expert analysis to a total of four cases studies produced since the Costa Concordia flipped on its side causing one of the greatest maritime disasters in about a century. This Part IV Crisis Communications Case Study examines the public relations, the politics and the crisis communications messaging of Carnival. It delves behind the scenes of Carnival’s Settlement offer and it discusses the logic behind the lack of visibility of Carnival CEO, Micky Arison and then the tactical reemergence of the billionaire businessman, Arison, first seen by the public and the media court- Read the Case Study, Part IV Now: www.thebambooagency.wordpress.com Within 72 hours of the announcement that one of Carnival's leading luxury brands, the Costa Cruise Line crippled itself after colliding with rocks just a few hundred yards off the Italian coastline, Mustard has monitored the crisis purely from a public relations and crisis management perspective. By the end of the first week, Mustard generated three reports and in the process has provided what is perhaps the most detailed public relations and crisis communications analysis. The completion of the fourth case study brings the media experts coverage to a total of 63 pages of riveting analysis comprising more than 25,00 000 words examining the crisis. In his highly insightful analysis, Mustard has provided thoughtful, revealing inside-industry commentary reviewing how both Costa and Carnival have reacted to the incident, includes news accounts about how the media has portrayed Carnival Cruise lines and its top CEO, Micky Arison, and reactions from the general consumer public. . About Jeff Mustard Jeff Mustard is the President of the Bamboo Agency, a multiple award-winning advertising, marketing and public relations firm. Jeff Mustard is the co-author and ghost writer for a Wall Street Journal Best Selling book, an award-winning documentary writer/producer/ Company Website: www.thebambooagency.com Company blog: www.thebambooagency.wordpress.com Contact: Jeff Mustard – 954 – 801-8263 | jeff@thebambooagency.com # # # With more than two decades of experience in all facets of the mass communications arena, The Bamboo Agency is a multiple award-winning full service advertising, marketing and public relations company with the talent, experience and expertise to create and execute exceptional marketing and media strategies. Jeff Mustard< President of The Bamboo Agency is the co-author and ghost writer for a Wall Street Journal Best Selling book, an award-winning documentary writer/producer/director and the recipient of numerous awards for creative achievements in advertising, marketing and mass-media communications. His work has been published locally, regionally and nationally in print, radio and television. He has earned tens of millions of dollars in media exposure for his clients in print, radio and television, nationally and internationally. Jeff Mustard has served as Director of Communications for high profile businessmen, government officials and multinational corporations. End
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