Paul Swibinski Named General Consultant and Chief Strategist for Congressman Rothman's Campaign

Feb. 1, 2012 - PRLog -- Vision Media Marketing Inc., a full-service North Jersey public relations and media consulting firm, today announced that its President and Principal, Paul Swibinski, has been named General Consultant and Chief Strategist for Congressman Steve Rothman’s (NJ-09) re-election campaign against Congressman Bill Pascrell (NJ-08) in the June 2012 Democratic Primary. Vision Media Political, a division of Vision Media Marketing, has also been named Media Consultant to the campaign, in charge of all paid communications.  

Due to the Congressional Reapportionment process that necessitated the loss of one of New Jersey’s 13 Congressional seats, Representatives Rothman and Pascrell have been pitted against each other in a new district that contains 54% of Rothman’s pervious constituents and 43% of Pascrell’s. The election between two well-funded and popular Democratic incumbents is expected to be one of the highest-profile primary elections of the 2012 cycle and has already drawn media attention from The New York Times, Politico, Daily Kos, Roll Call and many other publications.

“Having known Steve Rothman for many years and having worked with him since the early 1990s, I know that he is the best choice to continue to represent the people of the Ninth Congressional District in Washington,” said Paul Swibinski, who will oversee Vision Media Political’s handling of the campaign’s direct mail, radio and television ads and digital strategy. “This campaign will be about a contrast between two Democrats who, although their records are similar, have some very important differences. We plan to go to the voters with a sharp message and carefully planned strategy to maximize our base, attract new voters and ultimately deliver a big win on June 5th.”

Swibinski will direct the campaign’s media, message and strategy operations and will work closely with the campaign manager, communications director and the candidate himself to craft a winning strategy that will enable the campaign to prevail in June. With nearly three decades of experience in political consulting and strategic messaging, Swibinski brings the kind of diverse skill set to the table that is necessary in high pressure campaigns such as this one.

Paul Swibinski contributes to Vision Media Marketing’s blog, VMMI Policy Perspectives, at http://vmmi.net/blog. Vision Media also sends out a quarterly newsletter with back issues archived on its website at http://vmmi.net/media-room/newsletters.
For more information, please call Philip Swibinski at 201-864-0600 or visit http://vmmi.net.

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Vision Media Marketing, Inc. was incorporated in 1985 by Jean Swibinski and Paul Swibinski, who continue to direct the company. A full-service public relations and media communications firm with a long history of successfully delivering clients’ messages, it specializes in public policy issues and crisis communications. Vision Media helps clients break through today’s cluttered media landscape and makes their voices heard.