The book focuses on a systematic, comprehensive, ‘white hat’ organic online marketing strategy that leverages quality, original content on targeted, synergistic and high traffic distribution channels. In addition, over the last decade the strategy has generated proven performance (historical and ongoing), many of which are listed in the book.
According to Montes de Oca, “I’m very excited Content Is Cash was recognized by Small Biz Trends, as I wrote the book with small business owners, entrepreneurs, consultants, freelancers, home-based businesses, publishers and marketing professionals in mind”.
Montes de Oca adds, “What makes the book so attractive to these groups is the fact that its focus, The SONAR Content Distribution Model TM, has real, proven results, but is also cost effective to implement. It costs virtually nothing and can be used on most any niche, as long as you have original, quality content.”
Montes de Oca concludes, “So many small business owners are recognizing the power of content marketing (and SONAR) because it doesn’t hurt their budget and it’s easy to learn and implement. And in the current economic environment, business owners are looking for free and creative ways to create more visibility and traffic for their website.”
Voting runs from Feb. 1, 2012 – Feb. 16, 2012. Consumers can vote one time daily.
For more information or to vote not, visit http://bookawards.smallbiztrends.com/
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About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in direct response and online marketing, media, publishing, financial services and law. She’s worked for renowned publishers and Fortune 500 companies. Ms. Montes de Oca is the creator of the SONAR Content Distribution Model TM an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC.