Although the field of marketing consultants and public relations firms is immense, only Cochrane & Associates specializes in working with companies involved with these specific issues. Over the past six years, Cochrane & Associates has had the opportunity to work with many of the most recognized names in the IAQ, HVAC and IH industries.
“It’s great to be celebrating six years of providing services and we look forward to the next 20,” reported Cochrane & Associates’ President, Paul Cochrane. “Over the years we have had the pleasure of working with so many companies dedicated to improving people’s IAQ and environment. They have ranged from companies and associations with anywhere from 1 to 500 employees that work with everything from mold and bacteria to lead, asbestos, VOCs and air filtration. Needless to say we have witnessed, and been directly involved with, a host of exciting and interesting industry developments,”
One of the biggest changes witnessed by Mr. Cochrane over the past several years is the change in the way companies market their offerings. “When I began my career 20 years ago so much of the marketing that was being done revolved around print media and advertising in publications. This has radically changed and much of our time is now based on developing internet exposure,” stated Mr. Cochrane. “In line with these changes, and to continue to be innovators in the industry, we began the IAQ Video Network a few years ago. During the past 12 months we have put considerable resources into producing short public outreach videos on environmental and health and safety issues. Just yesterday, the IAQ Video Network celebrated 100,000 downloads of these videos with many more videos in the works.”
Industry professionals can learn more about marketing their IAQ, IH and environmental businesses by contacting firstname.lastname@example.org, visiting http://www.cochraneassoc.com or http://www.IAQTV.com, and calling (602) 510-3179.
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About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.