The objective of the research is to understand parents and grand parents opinion regarding this kind of restaurant concept. The research presents an insight into the different services that could have this kind of fast food. This questionnaire was primarily created for the purpose of gaining valuable insight into parents point of view regarding such healthier restaurant. It was used to determine:
• The way UK people use fast food restaurants with their young kids (why, what kind, how often, etc.)
• The services parents are looking for in a family restaurant adapted to early age children
• Parents point of view regarding a new fast food concept adapted to families with children under 7 years old
This particular research is of importance to individuals or companies which are in the restaurant and food industry or will be venturing into this market.
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