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{RPM} Acquires Thomas Watson Consulting

Radix Promotions and Marketing {RPM} is pleased to announce the acquisition of Thomas Watson Consulting (TWC).

Jan. 31, 2012 - PRLog -- Contact:
       Christophe Cremault
       (805) 409-­‐0622
     christophe@radixpromotionsandmarketing.com (mailto:christophe@radixpromotionsandmarketing.com)
     www.radixpromotionsandmarketing.com (http://www.radixpromotionsandmarketing.com)


Studio City, CA – February 1, 2012 -­‐ Radix Promotions and Marketing {RPM}, a boutique sales and marketing consulting firm with offices in Los Angeles, New York and Chicago is pleased to announce the acquisition of Thomas Watson Consulting (TWC), a Los Angeles based Web 2.0 agency focusing on web design, marketing communications, advertising, collateral, direct marketing, and PR.

“I am thrilled to announce this news to the industry,” stated RPM President & CEO, Lisa deSouza. “This has been a long time coming. I have been partnering with Tom Watson for several months now and he has been instrumental member of the team on many key client engagements.”

“This seemed like the natural evolution of my business,” added TWC founder and principal, Tom Watson. “Lisa is doing some real cutting-­‐edge work in Southern California by bringing marketing automation and demand generation services to the region. I have been pleased to see the direction that RPM has been taking and I realized that this was something I really want to be a part of.”

Tom Watson will officially helm the RPM’s services organization as the Chief Services Officer and will also be responsible for customer experience. In addition to Ms. deSouza, Mr. Watson will help shape the strategy and direction of the firm as they focus on their two key service offerings...white –label marketing for small and mid-­‐sized businesses, plus marketing automation related services: strategy, planning, implementation, campaign creation, optimization, and the occasional “recovery” for a software partner.

“Now that Tom is in-­‐house I get excited just thinking about the possibilities,” added Ms. deSouza. “ We are growing rapidly in an extremely challenging economy, have a clear direction and focus, are establishing ourselves as real players in the mid-­‐market space and are the only such firm we know of offering these kinds of services in the Southern California region. 2012 is going to be a great year for RPM!”

About {RPM}

RPM is a Demand Generation Consulting firm headquartered in Los Angeles, CA with satellite offices in New York and Chicago. RPM’s core services revolve around strategy, sales and marketing alignment, process management, buyer architecture, marketing automation implementation and on-­‐going management, and revenue performance management. In addition, the company offers white-­‐label marketing services to the small and mid-­‐sized business space. The methodology and delivery utilized by the expert team at RPM results in holistic programs which result in metrics that always move their client’s businesses. In other words, marketing solutions today for tomorrow’s challenges!

About Thomas Watson Consulting

Thomas Watson Consulting (TWC) is headquartered in Burbank, CA. TWC provides a range of marketing and marketing technology services and solutions designed to improve marketing and business results. Services include strategy, research, process analysis, demand generation strategies, web 2.0 communications, ECommerce, plus marketing automation and CRM technologies.

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RPM: a full-service branding & integrated marketing communications agency serving B2B & B2C clients. Marketing innovation. Design Excellence. Measurable Results
Los Angeles, CA http://www.radixpromotionsandmarketing.com

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***@radixpromotionsandmarketing.com Email Verified
Source:Christophe Cremault
Phone:(800) 497-0423
Location:California - United States
Industry:Marketing Solutions
Tags:The Marketer, Marketing Solutions, Strategic Management, Lead Marketing, Marketing Automation
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