Lawrence M. Kimmel, CEO of the Direct Marketing Association, to speak at FDMA Luncehon

Jan. 31, 2012 - PRLog -- The Florida Direct Marketing Association announced today that Lawrence M. Kimmel, CEO of the Direct Marketing Association, will be the featured speaker at its monthly luncheon on Wednesday, February 15th, at the Westin Hotel in Fort Lauderdale (I-95 & Cypress Creek exit). His topic will be: THE TIME IS ALWAYS NOW – Winning in this Wild, Wired World. Learn more about the event: http://www.fdma.org/index.php?page_id=581

As the CEO of the world’s largest marketing association, Mr. Kimmel brings a unique perspective on the state of marketing … the challenges marketer’s face … and what it takes to win now. Kimmel is a coveted speaker who has keynoted at marketing events around the world.

Lawrence M. Kimmel, CEO, Direct Marketing Association – a recognized thought-leader in the marketing and advertising arenas for over a decade who joined DMA in August 2010.  Larry has keynoted events around the globe and is an outspoken advocate for the direct marketing community.

He led one of the world’s largest direct/interactive agency networks to 10 years of unprecedented success.  He has turned around numerous operations, built several companies from scratch and attracted business from a myriad of Fortune 500 companies.  He has been frequently acknowledged and awarded by the marketing press and his peers.  

Larry is passionate about direct marketing and has been quoted as saying, “This is an exciting time to be in marketing, yet it is also a period that demands far more innovation, collaboration and education.  As such, it will be rewarding to ensure that DMA members get every competitive advantage, and that the broader marketing community and consumers are well served by the critical activities of DMA.”

He adds, “Now that virtually all of marketing has become or is becoming ‘Direct’, it is exhilarating to work with the countless thought-leaders at DMA as we help lead the way for the next generation of even more effective, efficient marketing methodologies.”

From 2000 to 2008, he served as the Chairman and CEO of Grey Direct Global Network, where he was responsible for up to 49 offices in 42 countries.  He brought the company record-breaking results virtually every year he led the firm, successfully serving many of the world’s leading companies.  Prior to that position, he served as President of the agency’s flagship office.

Before Grey, Larry spent seven years in senior management at Draft Worldwide.  He was also the founder and President of Unimark, a direct marketing, promotion, and advertising agency

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The FDMA is South Florida’s premier organization for direct marketing professionals. Our association has quality speakers who focus on customer engagement techniques, latest trends and case studies. FDMA luncheon meetings are typically held on the third Thursday of each month at the Westin Hotel in Fort Lauderdale. New members get their first luncheon free when they join.