The goal of the trip, led by Austin Mayor Lee Leffingwell, UK Trade & Investment (UKTI), and the Tech City Investment Organization (TCIO), was to introduce a select group of Austin digital firms to Tech City, one of the fastest-growing tech clusters in the world. Small World Labs joined eight other innovative Austin technology and gaming companies on the trip.
The trade mission was an important step in Small World Labs’ continued European expansion efforts into the non-profit and associations marketplace. London is a major center for non-profits and membership associations.
“The Austin trade mission to London’s Tech City makes perfect sense, not only because of the affinities between Austin’s tech start-up community and Tech City’s growing status as a European technology hub, but because London is a major center for non-profit and member associations, our ideal target market,” said Andy Jones, VP of New Business for Small World Labs, and a native Londoner.
The agenda for the trip included introductions to the Tech City technology hub, networking with UK technology counterparts, and participation in workshops with the office of the mayor of London about establishing a business presence in the UK. The group got a chance to hear from other U.S.-based companies who have successfully established themselves in the United Kingdom.
Small World Labs has already made inroads into the UK market, with clients such as the Royal Society of Chemistry, The Institute of Engineering and Technology, and The Professional Associations Research Network (PARN).
“Small World Labs is the only online community platform company selected to participate in this program,” said Michael Wilson, Small World Labs CEO. “We’ve identified a huge non-profit market opportunity in Europe for Small World Labs, and the Austin to London trade mission will help us further expand into this market.”
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Small World Labs was founded in 2005 as an social networking platform to help non-profit organizations, as well as associations and corporations, increase online engagement with their supporters and members.