Despite POCHO’s distinct Latino-flavored voice, the content seeks to appeal to a broad audience. The term POCHO historically meant a Mexican-American who was not quite Mexican enough and not quite American enough. One of POCHO’s main objectives is to re-imagine and re-define that word. POCHO wants any US Latino or anyone who has ever met a Latino and enjoys topical humor and parody to participate. POCHO co-founder and the first nationally syndicated Latino cartoonist, Lalo Alcaraz, explains it this way, “Pocho applies to everybody, because we are all moving within multiple cultures. Pochismo is happening all the time and our mission is to reflect this.”
The POCHO brand first premiered in 1988 as a zine under the direction of Mr. Alcaraz and Esteban Zul. The first POCHO site launched in the late 90’s. The relaunch marks a new, enhanced direction which will include a slate of diverse content, video parodies, cartoons and celebrity contributors, such as Al Madrigal, The Senior Latino Correspondent for the Daily Show. In order to round out its content offering, POCHO has established the first of many content sharing agreements with News Taco (www.newstaco.com)
According to the 2010 U.S. Census figures, there are over 50 million people in the country that self-identify as Latino. POCHO’s goal is to reach out to this and other communities without pandering to them like much of the mainstream media has tended to do.
For questions, interview requests or other information, please contact Marcelo Ziperovich at firstname.lastname@example.org.