Due to the rebranding and the profound technological changes, Load.CD GmbH succeeded in developing a compelling "MusicaNeo", without compromising its business vision and concept. Everything revolves around music and the people who create it; the self-publishing and promotion and the active use of all possibilities the Internet offers.
During 2011, the team had spent a lot of time in close contact with active platform members, researching opinions and suggestions. One of the results: The website’s brand and name, the most immediate element for identification and customer retention, needed reconsideration. Now "MusicaNeo" communicates in a clear, concise way the primary focus of the website: music and its creators.
When www.load.cd was launched in 2003, the functionalities realized on the platform - the possibilities of up- and downloading files - and the burning of thus obtained data onto CDs were still a little exciting and futuristic for the everyday Internet users, so the development team opted for the name Load.CD.
Now, with talk everywhere about the demise of yet another medium, this time the “CD” – main indicators being the dwindling sales, redundant need as storage and new generations of “digital natives”, who hardly know that the shiny objects have more than a decorative value for a retro-party, the name "Load.CD" seems to slowly refer to a technical relic, but conceptually and technically, the project is anything but a relic - it is the present and future.
All addresses and links to www.load.cd are redirected to http://www.musicaneo.com.
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Based in Kreuzlingen, Switzerland, Load.CD GmbH has established an online sales platform for sheet music and related performing rights. The company comprises an international team of music experts, content managers and programmers.