In addition, readers may visit the site on Facebook to enter the “Relax Rancho Mirage Goes Social” Kickoff Sweepstakes and get a chance to win a romantic weekend getaway for two at Rancho Las Palmas Resort & Spa.
The fictitious personalities “Potter Palma” and “Diana Dodge” will contribute a total of three blog posts weekly. Each blog post will focus on one of the following:
• luxury resorts such as Agua Caliente Casino Resort Spa, Rancho Las Palmas Resort, or Westin Mission Hills
• retail establishments such as Desert European Motorcars (the leading seller of Bentleys nationwide) or those found at shopping and entertainment complex The River
• restaurants such as the enduring Shame on the Moon or the popular Acqua Pazza
• nightlife such as state-of-the-
• outdoor activities such as hiking, golf, and tennis
• international events such as The Desert Classic Concours D’Elegance and The Kraft Nabisco Championship.
The two new bloggers will join established personalities “Rex and Reba Masterson.” Rather than writing reviews, all of these bloggers will post entries of approximately 250 words that will be short and sweet features detailing the particulars of their subjects based on the bloggers’ firsthand experiences. An image will accompany each blog post.
“Like Rex and Reba, Potter and Diana are locals who love living in Rancho Mirage and who want to share their knowledge and appreciation with readers throughout the world,” says City of Rancho Mirage Marketing Manager Robert Barrett. “It is our sincere hope that longtime visitors to the Palm Springs Valley—as well as those who have yet to fulfill their dream of traveling here—will become addicted to these bloggers’ musings, returning regularly for updates on all the wonderful, world-class travel and tourism attractions the City of Rancho Mirage has to offer.”
Fans of the website will be able to subscribe to RRS feeds to receive blog updates, and may “Like” Relax Rancho Mirage on Facebook or “Follow” Rex, Reba, Potter, and Diana on Twitter.
ABOUT THE “RELAX RANCHO MIRAGE GOES SOCIAL” KICKOFF SWEEPSTAKES
From January 23 to March 16, 2012 individuals who visit Relax Rancho Mirage on Facebook (http://facebook.com/
The winner will receive two nights accommodations, one breakfast for two, two dinners for two, and two spa treatments. The breakfast and one dinner will be at Rancho Las Palmas’ signature restaurant bluEmber. The second dinner will be
provided by retail, dining, and entertainment complex The River at Rancho Mirage. The spa treatments will each be 50-minutes in duration at the resort’s Spa Las Palmas, and the winner and his or her guest may select from a menu of available treatments. They may also supplement their treatment if they wish.
The entire value of this package is $1000. The winner will receive a confirmation packet from Rancho Las Palmas Resort & Spa with all the details. The offer will be valid throughout 2012, and some blackout dates may apply.
ABOUT THE CITY OF RANCHO MIRAGE
Located in the heart of the Palm Springs Valley, Rancho Mirage offers outstanding accommodations, activities, and events—as well as first-rate dining, nightlife, and retail options—to the modern traveler.
The city is nestled at the base of the Santa Rosa Mountains, with convenient access to both Palm Springs International Airport (situated less than 12 miles away) and the Southern California freeway system, one of the most extensive transportation networks in the world, via Interstate 10.
ABOUT DIANA DODGE
The love child of a mid-century silver screen legend whose identity has always been kept a mystery, Diana was born in Palm Springs and raised by her single mother, a cocktail waitress at the Palm Springs Racquet Club. After graduating from Palm Springs High School, Diana fled to Hollywood. Seeking to follow in her famous father’s footsteps, she dabbled in a series of odd jobs—extra, make-up assistant, receptionist—
ABOUT POTTER PALMA
Born in Buenos Aires, the last of five children (oops!) to a Texas High Society mother and a wealthy Argentinean businessman father, bilingual Potter was at an early age shipped off to the best boarding schools in Europe, and summered at various Israeli kibbutzim. He finally came Stateside to earn a Harvard MBA, but despite his Ivy League education (and over his fiery parents’ strenuous objections), he yielded to his burning desire to travel and joined the ranks of none other than Pan American World Airways as a steward immediately after grad school. While crisscrossing the globe, he perfected his fluency of three additional languages (French, Italian, and German) and deepened his knowledge of—and appreciation for—food and wine, art and culture, and the most magnificent creature comforts money can buy. Following Pan Am’s demise, Potter—an avid photographer—
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