“It was really important to the team to become certified in both Google’s and Microsoft’s advertising products, as it shows our dedication to our industry and tools, as well as the team’s mastery of AdWords, Analytics and AdCenter,” states Kent Lewis, President of Formic Media, Inc.
Microsoft AdCenter is an advertising product, akin to Google AdWords, that allows advertisers to obtain visibility on Bing and Yahoo when consumers are searching for certain search queries. The team has been running Microsoft AdCenter pay-per-click (PPC) campaigns over the past 3 years for clients, so it only made sense to take the exams and receive the accreditation. In addition to receiving the accreditation, Formic has also been listed in the Microsoft AdCenter Member Directory. Formic works with a number of clients on their PPC strategy (Google AdWords & Microsoft AdCenter), including Continental Van, Prometheus, Solar Electric Power Association, Cycle30 and a number of others.
“Having the account team certified for both Microsoft AdCenter and Google AdWords is a nice accomplishment for our team and agency. There are only a handful of agencies that have completed all of the Google exams, as well as the Microsoft exam, so it’s something we’re proud of as a team,” says John McPhee, Vice President at Formic Media, Inc. “As new tests come out, or we add new employees, we’ll continue to keep updated on these tests to show our knowledge using these effective marketing tools.”
The entire Formic team is active within the search marketing industry as they attend relevant events, consistently blog, author industry articles and speak at events, including Formic’s own monthly seminar series. Formic’s work can speak for itself, just look at their case studies and testimonials.
About Formic Media, Inc.
Headquartered in Portland, OR, Formic Media, Inc., is a search engine and social media marketing agency specializing in providing small and emerging businesses with a host of online marketing services, including: search engine optimization (SEO), pay-per-click (PPC) management, social media marketing and website design & development. Formic aims to help localized businesses, whether new or established, build their online visibility and generate a return-on-investment (ROI) through effective online marketing tactics and services. Current Formic clients include Aurora Law, Barre3, Cycle30, Heathman Lodge, Insight Worldwide, Kafoury McDougal, MyRevelar, Prometheus, Solar Electric Power Association (SEPA) and more. For more information, please visit www.formicmedia.com.