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Follow on Google News |  Nature’s Path Foods Joins CarrotLines AppLeading Canadian companies partner to further penetrate healthy mobile segment and help shoppers make informed decisions.
By: PortaLife Solutions/CarrotLines The partnership allows Nature’s Path products to be scanned with the CarrotLines app, giving shoppers the ability to pull up important and relevant information when and where it counts. Featured on BNN’s App Central, CarrotLines is Canada’s leading iPhone application that helps Canadians make healthier choices faster. Shoppers set a personalized dietary profile and simply scan the food barcode to find out whether products meet their nutritional, allergy, and lifestyle needs. A recent survey commissioned by Nature’s Path shows that moms want information on what is in their food. Seventy per cent of moms surveyed who feel confident they know what they’re feeding their families use detailed food labeling as the source of information. CarrotLines app is a convenient tool to facilitate informed decisions. Nature’s Path Foods is a family-run company committed to making high-quality, organic and great-tasting foods in the most sustainable way possible. Their products are certified organic, vegetarian, and bear the Non-GMO Project Verification Seal. The Richmond-based company also offers dozens of certified gluten free and kosher options. The CarrotLines App will help connect the growing segment of dietary-restricted and health-conscious users with Nature’s Path products in addition to relevant information to help them lead a healthier lifestyle. Deloitte reports that 51% of people use their smartphones to obtain information and 40% of smartphone users scan barcodes, with everyday grocery items as the number one item shoppers scan . CarrotLines’ Darren Mahaffy, Vice President of Marketing at Nature’s Path Foods, says that “Nature’s Path is delighted to partner with another Canadian company that stands for transparency and education in the grocery aisle.” Nature’s Path joins a suite of healthy Canadian CarrotLines partners including Martin’s Marvelous, Sunrise Soya Foods, and Cookin’ Greens. The CarrotLines application has a growing Canadian database of over 20,000 foods and 2,000 brands, and was one of the top 10 most downloaded Health & Fitness apps in the Canadian iTunes App Store. Dorren Lee, Marketing Specialist at PortaLife Solutions Inc., the company that develops CarrotLines, says: “The partnership between Nature’s Path with CarrotLines will help support Canadians and their families to make healthier food choices. Nature’s Path is a role model in healthy eating and sustainable foods and we are thrilled to have them on board.” On January 28 and 29th, CarrotLines will sponsor the upcoming 21st Annual Victoria Health Show, where it will feature some of its local health brands, including Nature’s Path Foods, alongside its app. For more information and to download CarrotLines, visit http://carrotlines.com About Nature’s Path Foods Headquartered in Richmond, BC, Nature’s Path is a family-run company committed to making tasty organic foods in the most sustainable way possible. Nature’s Path products include hot and cold cereals, granolas, snack bars, waffles, toaster pastries and pancake mixes under the Nature’s Path and EnviroKidz brand names. They are available in over 40 countries worldwide. For more information, visit: http://www.naturespath.com; Follow @NaturesPath on Twitter and Facebook. About PortaLife Solutions Inc. PortaLife Solutions is a Canadian company that develops healthy mobile solutions. The CarrotLines App helps consumers make healthier choices faster by simply scanning food barcodes. Shoppers can set up a nutritional, allergy, or lifestyle profile to look for products that are low in fat, dairy-free, gluten-free, kosher, locally-grown, just to name a few. CarrotLines has been featured on App Central, CNN, CBC, the National Post, the Vancouver Sun, Epoch Times, and many others. Download the CarrotLines App, free from the Canadian App Store. More info at http://carrotLines.com; # # # PortaLife Solutions is a Vancouver based company that develops healthy mobile solutions. Originally developed on a reality TV Show, “Stars Of Science”, the CarrotLines App helps consumers make healthier choices by scanning the barcode on food items. End
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