Washington DC Realtor Changing the Rules on Keyword Searches

Jan. 25, 2012 - PRLog -- While most real estate agents, SEO companies, Pay Per Click campaigns and marketing firms are looking for the basic phrases such as "[city] real estate", Djana Morris is going above and beyond the norm.

For years the typical search phrase for buyers was the city plus the term 'real estate' or 'homes' but that's all changing, with the market now searching for communities and neighborhoods rather than a broad search term. Djana Morris knows this better than anyone and even went after the keyphrase as her domain. WheretoLiveinDC.com. Because she is in such a saturated market of hundreds of agents, brokers, investors and homeowners, she knows that she would get buried in the sandbox of search terms especially just starting out with a new website. So, she went in an entirely new direction.

Most SEO [search engine optimization] companies will traverse the gamut of key terms and phrases that people are actually searching for. In doing this, they compile a list of keywords to use in the site itself or to anchor links to throughout the web. Because "Washington DC real estate" is so overused and so broad, starting fresh with a new website and no back links pointing to the site means possibly years of work to just get on the first few pages of Google or other search engines results pages.

Djana decided to think outside the box and go with a phrase that practically no one was using for marketing but was being searched for thousands of times a month - "Where to live in DC".

This phrase offers the buyer details on neighborhoods, communities, pricing structures in different areas and types of homes available. It clearly defines the Washington DC area much more accurately and helps buyers determine exactly where they need to or want to live. Anyone can type in a real estate term but for those that need specifics on neighborhood stats, community features and schools, this key phrase was priceless. Little did she know that the actual domain was available as well!

So armed with a great keyword rich domain, (http://www.wheretoliveindc.com) dozens of pages on community information and of course the ever popular real estate search feature, Djana has gone completely outside the box in terms of real estate online marketing and we wish her all the best in her business endeavors.