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Argoz Dips Its Toes Into Fashion for Spring 2012

Argyle sock company uses the classic diamond pattern combined with bursts of color to demand ankles get noticed

Jan. 24, 2012 - PRLog -- SAN FRANCISCO – Argoz, a San Francisco-based premium argyle sock brand, has tiptoed onto the fashion scene, insisting ankles get the attention they deserve.  Argyle patterns have been turning heads in the fashion industry since World War I. However, when Dan Soha could not find a quality pair of socks that fit his fashion sense, Argoz was born.

“Socks are one of the most overlooked accessories in any outfit. With current trends calling for rising pant hemlines and shorts becoming shorter, socks will play a starring role in fashion for Spring 2012,” said Soha, the founder of Argoz. “Clothing is a form of expressive art. Argoz socks will motivate the fashionable to show off their feet and legs regardless of the season.”

Soha began his journey about two years ago when he was unable to find a pair of argyle socks with enough flair for his taste. He set to work to create a brand that    would inspire people to show off their fashionable sock wear. Few styles have managed to span generations as argyle has, which has proven its staying power for decades. Argoz has taken inspiration from your grandfather’s socks and modernized them with current season color trends and panache.

Argoz socks are incredibly soft and made with 80 percent cotton, 15 percent polyester and five percent spandex. Knee-high socks will be available starting at $18 and calf-length socks will start at $15.

The Spring 2012 collection will feature color combinations such as Arthur, Happy Hour and SoMa. These colors are complements to trends seen on the runways such as color blocking, pastels and pink shorts. Argoz will also be promoting the trend of “Rockin’ the Stevens,” or mismatched but coordinated socks.

“A good friend of mine who goes only by his last name, ‘Stevens’ has been mismatching his coordinated socks as a personal style trademark. As my personal ode to Stevens and his eccentricity, we've designed a selection of socks to be mismatched when shoes are removed. Yet from the ankle up they will look like the same pair to the untrained eye.  This subtle mismatching of socks aligns seamlessly with our motto - unafraid to stand out,” stated Soha.

Argoz socks are available at www.argoz.com. Socks will be available for purchase online and in select San Francisco boutiques. The online store will be the main retail location for Argoz. According to the U.S. Department of Commerce, online retail sales have been growing at an average of 20 percent each year. For Argoz, creating an exclusive online store within a unique niche helps meet the current trends in online shopping. Online retailer outlets allow for brands to showcase all available products in a line, where as traditional retail locations only have a select number available.

View the Argoz online gallery and see what color combinations are hot right now. Socks will come in a brown box with an argyle patterned interior. The box will be reversible with a to-and-from card for easy gift giving.

About Argoz
Argoz is a specialty argyle sock brand, targeting fashionable and trendsetting individuals. The company’s goal is to help create a style that will span generations while keeping up with the most current fashion trends. Argoz offers socks at an affordable price by combining colorful fashion and quality that can be worn on and off the runway. The company currently operates an online store, along with limited availability at select San Francisco boutiques. For more information and to purchase Argoz socks visit, www.argoz.com.

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Source:Alexandra Weissner
Location:United States
Industry:Fashion, Lifestyle
Tags:Argoz, Argyle Socks, Fashion, Trends, Clothing
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