Small Business Credit Cards 2011: Maturing Card Families Ready for Growth

Jan. 24, 2012 - PRLog -- Boston, MA - Although small business appetite for borrowing remains muted in the wake of the recession, a recovery in business card spending has begun.

In this market, business credit card issuers are investing strongly in enhanced card families as they position themselves for a strengthening recovery. As credit performance slowly improves and issuers return to thoughts of account origination, small business card products are becoming more competitive.

The rapid evolution of card products is raising the bar for any firm wishing to compete in this space. The Small Business Credit Cards 2011: Maturing Card Families Ready for Growth report is part of Mercator's ongoing annual coverage to this topic.


Highlights of the report include:

The reasons small businesses' appetite for borrowing remains muted.

The ways small businesses are filling the gap for credit.

Which financial tools are experiencing rapid development and the levels where development is taking place.

The investments leading issuers are making in their small business card product families.

 
"More than brand equity is being built by major issuers and stakeholders; they are offering an expanding array of small business products accommodating credit, debit, and charge; cashback and travel/flex points rewards; as well as financial terms. Complex, corporate-strength financial reporting and spending management tools once pitched as one-size-fits-all solutions are now being right-sized for small businesses and branded. Issuers are developing their proprietary product brands to help convey the feature combinations to prospects and to simplify the offer," comments Ken Paterson, VP for Research Operations at Mercator Advisory Group and the primary author of the report.  
 
This report contains 26 pages and 11 exhibits.
 
Companies mentioned in this report include: American Express, Capital One, Chase, Discover, First Data, MasterCard, TSYS, US Bank. Visa, and Wells Fargo.

Members of Mercator Advisory Group's Credit Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.