As part of the most important product development event, SPLASH will boost the visibility and image of a new generation of cosmetics, skin care, fragrance, nail, hair, and personal care products amongst industry professionals including distributors who attend HBA Global as well as the beauty media who have a strong New York base.
“Today’s beauty consumers have an insatiable hunger for innovation and newness! I’m thrilled to be part of discovering and showcasing the next wave of beauty must-haves,”
Brands that can apply to this new Pavilion at HBA for testing and review by the SPLASH Jury include products with no more than 2 years in retail distribution (US or international)
Those selected to participate in the SPLASH Pavilion will receive a high-end complete turnkey package for optimum product display and face-to-face meetings as part of their contract. SPLASH companies will also receive a complimentary three-day conference pass to the highly regarded HBA Conference program. In addition, there will be scheduled beauty blogger and media tours throughout the event and attendees will vote on their top new products.
SPLASH participants will also be heavily promoted in HBA Global promotional materials and through on-line and social media initiatives. “With 57% of the HBA audience specifically looking for finished products, the SPLASH Pavilion will be a well-spring of innovation and activity this June at HBA Global,” said Jill Birkett, Brand Director, Beauty & Wellness Industry.
There will be a limited number of display areas in the SPLASH Pavilion and the submission deadline is January 30, 2012. To apply or for more information go to www.hbaexpo.com/
About HBA Global Expo & Conference
HBA Global Expo & Conference www.hbaexpo.com produced by UBM Live, is the most important product development source–from concept to market–for the cosmetics, personal care, skin care, fragrance and wellness industries and features a comprehensive educational program and exhibits floor with attendees coming from the top prestige, mass and emerging beauty and personal care brands worldwide. The in-person HBA Global Expo & Conference is co-located with the New York Spa & Resort/Medical Aesthetics Expo (www.spaandresortexpo.com)
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HBA Events produces the most important product development events for the beauty and personal care industry. Its portfolio includes the annual HBA Global Expo & Conference, Spa & Resort/Medical Aesthetics Expo as well as educational and award programs.