PRLog - Jan. 23, 2012 - WILLIAMSTOWN, U.K. -- iKube, the young drivers insurance firm, are proud to announce that they are the official sponsor of the Brake’s "Too Young To Die" awards. Brake, the road safety charity, runs the awards annually, encouraging young people to organise projects that raise awareness about road safety.
Young drivers aged between 17 and 25 are involved in a large number of road casualties every year, due to a combination of their inexperience behind the wheel and a greater tendency to take risks compared to older drivers. Research conducted by Brake shows that one in eight licence holders is under 25, yet one in four fatal and serious crashes involves a driver this age.*
Brake believes that better driver training, testing systems and mandatory road safety education are essential to help make young people safer on the roads – whether as drivers or passengers.
As a result, the charity is calling for a graduated driver licensing system, which allows new drivers to develop motoring skills and experience gradually, over time. The system includes a mandatory year long learner period, an initial test, followed by a two-year novice period where they can drive independently with restrictions – such as a late night driving curfew and a zero tolerance drink drive limit.
Nigel Lombard, Managing Director of Motaquote and iKube insurance commented:
“We fully support Brake’s campaign to reduce the number of unnecessary deaths on the road and we are proud to be backing a charity with such a worthwhile cause. Essentially their vision for young drivers is very similar to ours – protecting novice drivers on the road.”
Mr Lombard went on to add that other countries, such as Australia, parts of the United States and Canada utilise graduated driver licensing very effectively. Adding that “Research suggests that it could prevent 200 deaths and 14,000 injuries a year in the UK.
“Not only could this improve young drivers’ skills, experience and reduce the number of casualties on the road but it could also have a dramatic effect on the price of learner driver insurance and fully licensed young drivers insurance once they qualify.”
iKube is a telematics car insurance product offered to young and learner drivers aged between 17 – 25 year olds. The firm simply asks that the young drivers choose not to drive between 11pm – 5am (the “red hours”) as this is statistically the most dangerous time to drive. iKube’s telematics device is installed in the young driver’s car and reports when the car is being driven. As long as the car isn’t being driven during the red hours then the young driver can continue to enjoy the benefits iKube offers.
Find out more about iKube:
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I-kube offers young drivers car insurance and learner driver car insurance at a discounted, competitive rate.