At the end of the current promotion Kim will offer a series of local gift incentives with bookings for her luxury and pet friendly cottages. Additional experiences will include e.g., golf, water sports, wildlife park tickets and afternoon tea.
Kim says ”Tourism intelligence predicts a slow down on advanced bookings and spending in general. Loch Earn is naturally beautiful and will always attract visitors, nevertheless, I believe that people are being cautious, researching best value offers and booking last minute”.
5% of Briar Cottages guests came from abroad in 2011 with 95% travelling from within the UK. Kim says, “one third of our guests are from Scotland, 60% from England and 2% from Wales. We do have guests driving up from London, Bournemouth and Brighton and down from the Highlands however the majority are from Yorkshire and The Humber, North East and West England and upwards. This means that most guests experience our cottages and surroundings within a 4 hour drive and petrol vouchers are encouraging advanced bookings “.
In addition to attracting new and repeat guests to the Lochearnhead area of the Loch Lomond and the Trossachs National Park of Scotland, Kim wants to help promote neighbouring retail, leisure and hospitality businesses and sees many benefits in their working together.
“Guests comment on our friendly locals. We have a great community in Lochearnhead and the surrounding villages. We should look after each others customers so that they tell others and return to spend in the area. Everyone is a winner with a voucher incentive. Guests receive a value gift on arrival, owners secure accommodation bookings at a fair price without heavily discounting or devaluing their business and the partnering business is guaranteed a sale and additional coverage in online PR. There is a trend for extreme discounting on-line. Rural businesses will make little money from these promotions pitched to the masses rather than their ideal customers. That is a waste of a small business owner’s time and reputation. It has to be a win for everyone,” She says.
Kim owns and manages Briar Cottages on the banks of Loch Earn with her husband Fraser. They live in the restored B Listed 17th century thatched cottage within three acres including two detached holiday cottages for 4. Luxury Briar Steading was built on the grounds in 2010 sixty meters from pet friendly Little Briar cottage converted in 2004. Both cottages face south over Loch Earn offering exceptional views to Edinample castle, Ben Our and Glen Ample directly opposite. Guests are treated to additional experiences;
Kim hopes that more British people will take holidays in rural Scotland whether for 7 night or short break holidays. She says “A steady stream of holidaymakers all year round will help rural tourism businesses to survive and I believe that everyone should experience what I call “The Loch District” in their lifetime. We are surrounded in natural beauty with towering mountains, forests and wildlife. Outdoor enthusiasts adore the terrain and our central location makes it the perfect base for exploring some of the other 31 000 or so fresh water lochs in Scotland “.
Kim has shared the concept of a local voucher scheme with tourism intelligence groups using social media networking sites and hopes to encourage more local businesses to consider the benefits of working together at a local level.
For more information on Briar Cottages gift offer promotions visit www.stayatbriar.co.uk, email Kim at firstname.lastname@example.org, telephone: 01567 830 443 or follow Kim’s holiday cottage booking incentive progress on Twitter @Briarcottages.
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Briar Cottages is a holiday cottage rental business in Lochearnhead owned by Kim and Fraser Proven who live in a B listed 17th century thatched stone cottage within three acres of landscaped gardens on the banks of Loch Earn, Scotland.